I love fashion! I mean the only reason I actually watch the Oscars, Emmys or any of the award shows is to see all the fabulous outfits and the beautiful, talented people wearing them! Following my favorite influencers, reading my favorite fashion magazines and following the current fashion trends is my favorite pastime.
Ultimately, following fashion trends is not just what I love to do, but it’s my business too. And here’s what I’ve found. Fashion historically mirrors current events, movements, changing norms and ideals we are experiencing in our world, politically, economically, technically, and culturally.
Right now, we are embarking on a worldwide effort to “go green” and become more eco-friendly in all that we do. We have come to realize that Earth is our only home, and we need to care for and protect it for future generations. Almost every nation, industry, and home is taking steps to take part in this effort.
The fashion world is no different and is beginning to think about how to be more eco-conscious. Designers and artists are beginning to choose more natural, renewable, or recycled materials in their fabric and clothing. Manufacturers are choosing methods that use fewer natural resources and less harmful, toxic manufacturing processes as they make our beautiful garments.
As a retailer, I believe in supporting these efforts by bringing eco-friendly clothing options to you as they become more widely available and affordable. In a fast-fashion world, this has been a slow process, with fewer style options and a steep price tag. So what’s a girl to do when you want to be fashionable, but also be kind to the world?
That’s what I want to share with you! How to how to be eco-friendly + fashionable… eco-fashionable! As the world works to become more environmentally friendly, you can create your own eco-friendly wardrobe, WITHOUT losing your unique sense of style and expressing your individuality.
Let me show you how in a few simple steps!
Step 1: Start with the Basics!
We’ve all been there, staring at our closet jammed full of clothes and saying to ourselves, “I have nothing to wear!”. The solution: be more intentional about the clothes you purchase.
“Minimalism is about intentionality, not deprivation."
It’s not about having less clothes but making the clothes you do buy, count! The basics are staple pieces that stand the test of time and are versatile enough to wear for multiple years, seasons, and occasions. This is a great way to stretch your wardrobe, giving you tons more styling options and outfits, with the same number of pieces! So when shopping, focus on the longevity of each piece of clothing you intend to purchase.
Now, getting to the basics, aka the things everyone should have in their closet… A good pair of blue jeans, a quality white tee, black tee, neutral button-down shirt, neutral cardigan, a denim jacket, a leather jacket, a little black dress, a pair of boots, sneakers, sandals and black leggings. If you are active, sporty, and engage in fitness activities, think about first buying neutral gear that you can mix and match with your casual wardrobe as well.
These items may be basic but DO NOT need to be boring! The goal of crafting your own eco-friendly wardrobe is to build the foundation with these staple pieces. And each piece can have its own unique cut, shape, color, trim and style!
For example, one basic every woman should have… a pair of jeans! A “good” pair of jeans is unique to each of us. Skinny, straight, bootcut, flare…high-waisted, mid-rise…..distressed or non-distressed, light, medium or dark wash….black, blue, or white….or a sprinkling of all of these.
Color and trim also set some basics apart! Black, white, tan and navy are traditional neutrals making them a great canvas to build an outfit with. But I know many women whose outfits always include animal print, their “signature” color pink, purple or red, and feminine touches of ruffles, sparkles, or lace. Color and trim add to the individuality of each basic garment in your wardrobe!
Whether it’s a tee, little black dresses or any of the other “basics,” they should absolutely reflect you and your style in every way. So while everyone should have the basics, these basics will not be the same for everyone and add to your unique style!
Step 2: Think Quality Over Quantity
When growing your wardrobe and being more eco-conscious, buy the best quality you can afford. The goal is to regularly wear more of your clothes, more often, for a long period of time instead of having to throw pieces away! This way you spend more money building your wardrobe with new pieces and less money buying replacement foundational items.
We’ve all experienced it! Our favorite basic tees fade in color or stretch out so they have no shape. Our super trendy jeans with fringe are no longer trendy 6 months later. Our favorite leggings or sweater get fuzzies all over and look sad. Our favorite items no longer look new and beautiful so we throw them out and spend money to replace them.